¡Qué Leche! It is a place that makes and sells creams and homemade ice cream, other desserts, and light and healthy menus. This brand should reflect the Mexican culture, and also the cow, which would be one of the main elements of the general image. This project was developed in the Wassabi design studio.
For the symbol I have illustrated the head of a cow with its forehead decorated with a Catrina (skulls typical of the Day of the Dead) and big earrings. Together with a serif font with very contrasted strokes, in a handmade style. For the other applications of the brand, other elements and illustrations were created, always in black and white: illustrations of other cows and farm animals decorated with references to the Catrinas, accompanied by short and friendly phrases.