Pulmonary Arterial Hypertension

Illustrations for Janssen Pharmaceutica’s internal campaign for Pulmonary Arterial Hypertension (PAH) awareness, held every year on May 5th.

With Anaglifos as art directors, we made 6 descriptive illustrations, 3 in the healthy state and another 3 corresponding to the organ with the condition: the heart, the pulmonary arteries and a detail of a pulmonary artery representing the highest degree of disease.

The illustrations of each pair (the healthy organ and with PAH), are made with a particular purpose: they will be superimposed. Healthy status is printed in red, and disease status is printed in blue. The mixture of the two overlapping colors stands out deep purple.

By using 3D glasses (which have a red and blue filter), depending on whether we close one eye or the other, it will allow us to quickly see and compare the healthy state and the affected state, because each color filter cancels one of the images.

An original way to compare two images that occupy exactly the same space, as well as adding visual appeal with retro-style illustrations (simulation of engraving technique).

Project carried out in the agency: